De Tien Van 2012

Things have been busy work-side so I haven’t posted in a while, but cool stuff has been developing.

Among these was the creation and launch of De Tien Van 2012, which is Dutch for The 10 of 2012. SuperHeroes was approached by the Openlucht Musem to make an online campaign to promote the 100 year anniversary of said museum. The concept developed by Arjen Noordeman and Rogier Vijverberg was to release an interactive trailer in which you see two characters walking through a museum exhibit that hosts 10 items from 2012, and people have no idea what they’re for.

[vimeo http://vimeo.com/40531111 w=640&h=272]

My role was VFX Supervisor as well 3D modeling/animation, along with some compositing. There were time constraints, and we basically had 7 days to make all the assets, matchmoving, lighting, texturing, grading, etc… Also important to note that we were working at 2K resolution, so render times were long and unforgiving – something that was somewhat daunting but with good pre-pro as well as our in-house renderfarm wasn’t as bad as it could have been. Also important to note that our new intern, David Schagerström was in it for the long haul and was a great help – kudos, young squire.

We also did some HDR Spherical Panoramas to get the reflections right. While we didn’t have time to get a proper HDR Probe, we improvised with what we could find and got pretty good results. A mix of the footage being shot on the Red camera and grading Red Raw footage, along with rendering the 3D objects with Linear Workflow made for quick and accurate color styling & matching. All in all, for a 7 day turnaround & delivery it was successful, not to mention we got this great Making Of out of it:

[vimeo http://vimeo.com/41567715 w=640&h=360]

Visit the website at: http://www.detienvan2012.nl/

Full Credits:
Agency: SuperHeroes Amsterdam
Art Direction: Arjen Noordeman, Rogier Vijverberg
Project Manager: Severien Jansen
Live-Action Director: Jasper Bazuin @ Filmwinkel
VFX Supervisor: Fred Huergo
3D & Compositing: Fred Huergo, David Schagerström

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