3DNA for LG

Remember when I was talking about tests using Thinking Particles for a project I was working on at SuperHeroes? This is it.

[vimeo http://vimeo.com/32501591 w=660&h=370]

My role for this project was Motion Lead, with a focus on the particle systems (seen throughout as accent animations) and the opening/closing. Other responsibilities included editing, grading, and general retiming as well as organizing, collecting, and compositing the assets. The very talented Andreas Berglund came over and worked on the modeling as well as the environment & character animation. It should also be noted that this project was developed in less than two weeks, including revisions and client approval. Resident intern Raymo Ventura worked on the sound design for it.

While the project is mostly in Dutch, the basic story is that LG has these products that all work together wirelessly, making what they call the 3DNA system. You can experience the whole campaign over at LG’s site.

Originally I was shooting for a more abstract environment, rather than a linear storyline. Here are some of the styleframes of my original approach to it.

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